Many real estate professionals only rely on a couple marketing strategies to attract new business. However, there are many ways to do this, but these are among the most powerful to drive new business your way:
Networking: Networking with other top agents in your area is crucial to the success of your business. In doing so, you will be able to reach more buyers and sellers. One of the main reasons is that top agents or producers have a larger sphere of influence (SOI) than other agents. A sphere of influence refers to a group of people, which you have some influence over because they know you. This includes, friends, family, organizations and clientele. It should be a continual goal to increase your sphere of influence, which will pay off in the long run.
Marketing: Some agent’s aren’t very effective or proactive in their marketing approach to secure new business. The best way for you to make the biggest impact on your prospective clients is to use a Pre-Listing Package. Using one will surely set you apart from other agents. This package introduces you and your company to the client and explains to them how you are best qualified for all their real estate needs. It also educates the client on the home buying and selling process, which many agents neglect. Creating a powerful and effective package can be time consuming, but once created you can use it over and over again for everlasting results.
The aim of this package is to establish rapport and make the client feel comfortable with your services before the appointment. It is imperative that each and every one of your clients receives a package immediately after the initial contact is made, so they have chance to review it. It is also a nice touch to include pertinent disclosures that you need them to sign, such as the listing contract so it can be reviewed beforehand, and then less time will be spent at the appointment going over disclosures. You may be surprised to find that the client already has the listing agreement signed before you arrive. In creating your package, it’s important that you have all the necessary information included to make a powerful Pre-Listing Package.
Referrals: Referrals are the name of the game. When you offer a client great service they will be more inclined to refer you to their friends, colleagues and family. Don’t be afraid to ask every prospective client or past client you meet for a referral. It would be ideal if you could include a referral sheet in your Pre-Listing Package (if you use one), so clients will have time to fill out the sheet. Referrals are essential to your business and the worst thing they can say is that they don’t have anyone to refer. If you don’t ask, another agent will and that’s lost business. If you earn their trust, respect and provide quality service, they will be more than likely to give you a referral or two.
Incorporate all these marketing strategies and watch your business grow to new heights. There are many marketing techniques that you can use to propel your sales, however the ones mentioned above have proven to be most effective. Good luck and much success!