If Queen were still making music they wouldn’t be singing about hearing it on their radio, they’d be singing about how they saw it in a video. Read on to learn more about all the video ga ga and video goo goo you need to know in 2021.
Video content is the marketing multitool.
Video content can come in all sorts of shapes and sizes and answer all kinds of briefs and objectives. For example, a popular video type used by B2B and B2C brands all over the world are ‘explainer’ videos, which pretty much do what they say on the tin, a short video explaining a product or service while engaging and educating the audience. Other types of video content can include things like webinar recordings, video presentations, virtual events, video testimonials, product reviews, company messages, company news and of course video adverts.
What makes for successful video content?
Engagement as always is key when it comes to video marketing. And creating shareable content will ensure your video engages with a much wider audience. But a successful video really depends on the objective of the video. Video marketing can be used to increase sales, build brand awareness, grow trust, customer retention, customer acquisition, customer education, employee engagement and the list goes on.
But where do we watch these videos?
The platforms traditionally used for posting marketing videos and video ads are Instagram, YouTube and Facebook. Having only launched video features in 2017, LinkedIn, as a B2B platform is still a relatively new player on the video marketing scene. However, more recent figures suggest it has since surpassed other platforms like Instagram and Twitter to become the third-most-popular social media platform for video marketing. Let's not forget video content can and should be used across your entire digital marketing suite, from your homepage to your EDMs.
Why is video content so vital I hear you ask?
More and more video content is being watched now than ever before. In 2019, 45.6 million people watched digital video content at least monthly in the UK. That represents 68.3% of the population. Younger people are most likely to consume digital video content, with the Millennial cohorts (40-25yo, not teens) having the bigger proportions of viewers. This is likely driven by a digital mindset plus a greater degree of solvency with which to subscribe to VOD services.
"Audio and written content just doesn't hit the spot anymore."
With the increasing demand for video, many industry big boys are proactively producing different types of video marketing content to meet this rising need. Video content is in higher demand now more than ever because people are simply more likely to pay attention to it and engage with it. Audio and written content just doesn't hit the spot anymore.
Size doesn’t matter, it’s what you do with it that counts.
And the best part, you don’t even need a massive wallet busting budget to create great video content. Video content can be created for budgets large and small, meaning companies of all sizes can take advantage of video marketing.
If your business would like to hear more about what we're doing with video at TBT and how we can help you, get in touch today.
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[email protected] or call +44(0)1373 469270.