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How to cook up a tasty incentive for your channel partners

Beatrice Blidon


on 3 August 2017

3-minute read

Anyone can cook, but there is more to cooking than simply throwing ingredients together and hoping for the best. You need to get the timing just right and prevent things from cooling too quickly.

It’s the same with incentives! At TBT Marketing, we understand sales; we know incentive techniques, and we can provide you with the correct ingredients and methods to create a successful offering.


  • In a bowl, mix together half the creativity and half the project management. Whisk until you get an attractive and easy to understand incentive process. Drizzle over a bit of legal knowledge.
  • Meanwhile, in a large dish, spread a layer of appealing rewards topped with achievable targets. Repeat layers but don’t over fill!
  • Bring your target audience to boil over a high heat with “Watch this space” teasers.
  • Melt the remaining creativity and project management together to produce effective marketing assets and a microsite. 
  • Combine everything together, check the taste and adjust as required.
  • Pour generously over the audience. Shake and share widely. 
  • To keep it smooth, add some good human customer service to handle the management of participation, pre-validation of the claims and reward deliveries. 

Serving recommendations:


Need some assistance? Hire a Chef, hire TBT Marketing!

Bon appétit!

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Beatrice Blidon

Bea is a Project Manager extraordinaire! Joined us in 2016 with over 6 years experience as a Comms Manager from a previous role, based in the foodie paradise of South West France. A French-speaking native, Bea enjoys her downtime with a glass of wine or playing the percussions with her Samba School!