Blog

“Above the fold” on the web – does it matter?

By Matt Dawkins

If your visitors have to scroll, will anyone actually see it? Or is the concept outdated and irrelevant on the web? Matt Dawkins explores.

Carbon Capture Technology — Nature’s Superpower

By Dawn Hemmings

To celebrate our 20^th anniversary, we funded 20 orchard trees for planting way back in 2020. And after a few false starts due to Covid lockdowns, a crisp, sunny February morning was finally the time for us to ​“walk the talk” and get planting some trees!

The Metaverse: Marketing Heaven or Advertising Hell?

By Christian Hall

Metaverse: we don’t quite know what it is yet, but we know the future of marketing and advertising will be right at the metaverse’s centre. Are you ready navigate this new world?

2022, Making Sense of the IT Landscape

Advancing IT systems do a great job supporting businesses today but there is no denying they can appear complex to understand. Here at TBT Marketing, we make sense of the complex and in our latest blog, Rick Maltby breaks down the IT landscape for 2022

Quantum Computing in the Cloud: How will it be marketed?

By Christian Hall

A new era of computing in the cloud is about to take off, but despite the near limitless compute power of the quantum world, it requires a new approach to the market to become a success

The Transition out of the Pandemic — What now for the IT industry?

Rick Maltby, our Lead Tech Consultant, shares valuable insight in his latest opinion piece, on what now for the IT industry as we transition out of national lockdowns and go back to ​“normal”

Making Good Content for BDMs and TDMs: 6 Key Differences

By Christian Hall

Not all key IT decision makers are made equal. The messaging that different business roles will respond to has never been greater in an increasingly noisy and fragmented B2B marketing space, as Christian Hall explains.

Predicting the Unpredictable — 2021, a year of transition

In January 2020, a blog by Rick Maltby, our lead technical consultant, predicted the acceleration of digital adoption, but even he couldn’t have predict the unpredictable speed and global need in which we all needed to adapt. Rick looks at how we’ve adapted and how we’ll continue to do so, embracing even more smart tech and IT.

Data Centres — What’s driving business demand and adoption?

By Jemma Martin

Jemma takes a closer look at our latest market research on Data Centre business adoption. The report collected responses from over 250 senior IT decision makers (ITDMs), gaining valuable insight into the factors influencing the buyer journey across midsized business in 2021.

A Virtual Start — the New Normal

By Steph Jasper

Everything’s a bit unusual at the minute with more and more being done virtually. And starting a new job is no different. Our latest blog is from virtual new starter Steph, who shares the experience of starting a new job in the new normal

Everything You Need To Know About Video Marketing In 2021.

Video marketing isn’t the future anymore, it’s very much here and very much here to stay. If video content doesn’t form a key part of your marketing strategy and you’re wondering about how to best to integrate video into your marketing strategy, you’ve come to the right place.

Make your webinar STAND OUT when all others are being DROWNED OUT

By Dan Blake

We all witnessed the explosion of virtual events and webinars last year, so in 2021, how can you stand out and stay relevant to your target audience? Dan shares his take on how he’s done it and doing it for his customers…