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Marketing Musings

Is short-term thinking hurting your campaign performance?

By Christian Hall

Before you leap into your next campaign, consider the longer-term view for greater rewards in your marketing efforts.

Who will win the battle of the banks? Key takeaways from the Banking Transformation Summit

By Jemma Martin

Jemma Martin explains where we are in the world of fintech today and what the emerging trends are in digital banking.

Closing the loop – the circular economy

By Nick Thirsk

Nick Thirsk looks into the rise of green credentials and why the circular economy is so important for today's businesses.

Marketing Feedback Loops – make actual sense of your data!

By Katie Dryden

Are you using your marketing feedback loops to ensure you're getting the best results? If not, start now!

Are you putting user-generated content to work?

By Rebecca Morgans

Harness the power of user-generated content with these simple strategies for B2B.

Next generation processors and the race to power AI

By Rick Maltby

How computer Processing Units have developed and what the future might hold.

The rules of engagement: Changing habits in B2B social media

By Christian Hall

Christian Hall examines the rapidly changing landscape of social media and how businesses are taking advantage of new digital formats.

Top 6 incentive trip destinations!

By Emma Knott

If you’re in need of some inspiration on where to send your sales team for their next incentive trip, TBT Marketing Events have put together a snapshot of incentive trips we have run in various locations which have been hugely successful.

Bleisure travel - our ten top tips!

By Emma Knott

Business Leisure is the hot new trend storming the business world, and TBT Marketing are always being asked for advice. Here are our ten top tips to think through for your next Bleisure event.

Appearance vs. Reality: When will B2B make good use of Augmented Reality & Virtual Reality?

By Dessie Tuck

Augmented and Virtual Reality have strong possibilities for the B2B sector, how could we be utilising them to expand our markets?

Where does Software as a Service (SaaS) fit in today’s IT market?

By Rick Maltby

Understanding where SaaS adds value to businesses, and how it can overcome objections from businesses still stuck on traditional IT, is key to positioning and marketing solutions effectively.

TBT Marketing's take on ISC19 - HyperScalers making their presence felt in HPC!

By Rick Maltby

For the 34th year running, ISC19 has been Europe’s largest HPC forum, with 3500 researchers, 160 exhibitors and 1 TBT Marketing tech pro – Rick Maltby was lucky enough to attend this year’s event! Here are some of the highlights from the event this year.