If you’re getting to grips with creating channel campaigns, this primer is for you. TBT Marketing has been working with IT vendors for more than 20 years, successfully building programs that educate, enable and motivate channel sales to help you drive incremental growth in a highly competitive environment.
By Christian Hall
HPC is called on for scientific research and helping to develop some of the world’s most complex R&D. But how does the world of generative AI change the game and how is it affecting the enterprise IT landscape?
By Christian Hall
It’s the hot new piece of tech everyone’s talking about, but while consumers wait at least another six months to get their hands on Vision Pro, marketers and advertisers need to perfect their VR/AR ideas now.
By Peter Wheeler
In today’s ever-changing landscape, digital transformation has become crucial for businesses to stay competitive and drive growth. But how should they evolve to cope with the huge amounts of change and solutions available?
By Christian Knott
Organising a face-to-face event can be an overwhelming task. With a perceived high cost per delegate versus digital tactics and the current economic climate, the need to make every penny count has never been greater.
By Dan Blake
In our latest blog, Dan Blake shares his thoughts on the growing interest and adoption of AI technologies for content creation. What are your guesses on him using AI to write this blog?
By Christian Knott
As cloud services dominate enterprise IT we examine the need for vendors to support their channel networks with creative solutions.
By Christian Hall
How the world of generative AI is rapidly influencing how creative teams concept and produce ideas. We explore the challenges and possibilities in marketing.
By Sophie Gulliver
You’ve likely seen the warning message at the top of your Google Analytics dashboard for some time now, but what is actually happening, and what are the differences between UA and GA4? Let’s take a look.
With Google still tracking cookies, multiple countries in the EU outlawing Google Analytics and the introduction of GA4 next year — what will this all mean for us Digital Marketers? Let’s find out!
By Jemma Martin
As the expectations on corporate responsibility increase, companies are recognising the need to act on sustainability. Good intentions are no longer enough. And that’s why we launched Small Change, our new charitable initiative to make a big difference.
By Nick Wilton
In our latest blog, Nick Wilton shares his thoughts on the importance of never losing sight of your target audience