Marketing Musings

Repositioning brands after a crisis

By Maeve Taylor

A company’s ability to recover their reputation is crucial to how they will continue to maintain, or increase, customer engagement and loyalty in the future.

Throw your brand guidelines away!

By Beatrice Blidon

When all your campaigns tend to look the same, it might be time to pick up one of your new campaigns and play with it. A little tip: throw your guidelines away!

Adopting disruptive marketing techniques in the B2B sector

By Ben Reynolds

Augmented reality, guerrilla tactics, push notifications – all of these are examples of disruptive marketing. But we would do well to learn the lessons to see how we apply it to the B2B sector.

Maintaining successful brand evolution

By Ben Reynolds

What are the key lessons for successful brand evolution?