The best Christmas adverts you might not have seen this year!

Alex Keyworth-Wright

How many Christmas ads have you seen this year? Hundreds? Or maybe only a few? Whether you seek them out or they just come to you – they are everywhere! Some of them are definitely more attention-grabbing than others, and we’ve been scouring the internet and the television to find the best ones you might not have seen. So, sit back, grab a glass of eggnog and enjoy.

Let us know which one made you feel all warm and fuzzy inside. 

1. Barbour

Fans of The Snowman and The Snowman and the Snowdog will love this follow up from Barbour. This ad tugs at the heartstrings at the same time as reminding you that it’s cold and a great time to give the gift of a warm coat (of course)!

The marketing elf says… nostalgia can get us all in the heartstrings.

2. Age UK

There should be a mascara warning in place for this one. A really moving advert that reminds us that Christmas is a lonely time for a lot of people. It’s important to remember those that might not have someone, and Age UK has done a great job of reminding us that for some people, Christmas is just another day.

The marketing elf says… it’s not always about selling, sometimes it’s about giving.

3. Amazon

This one has been very popular with everyone that sees it. It’s relatable, catchy and downright heart-warming. Follow the journey of one little girl’s Christmas present from someone far away and remember why we give at Christmas – it doesn’t necessarily matter what we give.

The marketing elf says… make it relatable!


Another one that might make you shed a tear or two – with a very important message. Most people still remember the ‘A dog is for life, not just for Christmas’ campaign and the RSPCA is building on that here; making us remember that animals are not things to be thrown away when you get bored of them.

The marketing elf says… building on popular campaigns works well when done right.

5. Heathrow

Family is always a big seller at Christmas, and so is romance. Throw in the idea of getting away to somewhere sunny and warm when it’s damp and cold outside and you’ve got a winning combo.

The marketing elf says… keep it fresh if you’re going to go down this route.

6. H&M

Modern and edgy brand H&M put a twist on the classic fairytale bedtime story with this advert. Showing they’ve got the big bucks to splash out, Nikki Minaj and Jesse Williams (of Grey’s Anatomy fame) star in this spin on the little girl who saves Christmas. A memorable advert to say the least and a nice spin on the usual stuff we get at this time of year.

The marketing elf says… don’t be afraid to mix it up.

7. House of Fraser

Who took the 'Merry' out of Christmas? We don’t know but House of Fraser is certainly striving to put it back. Capitalising on the social media trend of recreating #throwback pictures, they’ve come up with an advert that makes you remember the presents (those gold dresses are stunning) and gets you in the party spirit, all at the same time.

The marketing elf says… keep it fun, light and happy at this time of year and you can’t go too far wrong.

8. Greenpeace

This one could be considered a little controversial, but it’s memorable. Looking at the relationship between Christmas marketing and waste, Greenpeace parody the famous Coca-Cola Christmas advert we all know so well.

The marketing elf says… be disruptive!


Every year we see companies coming up with amazing festive ideas to get us into the spirit of Christmas, but it’s good to look out for the ones that make us think too. Rehashing the same ideas every year won’t always work (we’re looking at you John Lewis…) so it’s good to be disruptive! That’s where TBT Marketing can come in too – we specialise in disruptive campaigns and can help take your brand to a whole new level!

Read about when disruptive marketing goes wrong – check out these ads that missed the mark in my colleague Maeve Taylor’s article.

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