A digital campaign to drive demand from end customers for HPE's Gen10 portfolio of servers.
Crafting an all-encompassing strategy to drive demand from HPC end users, TBT engaged with HPC-specific media partners and internal social media platforms, with the objective of delivering 200 leads.
Supported by the design and development of an HPC-specific Gen10 campaign microsite, the campaign leveraged a variety of unique HPC assets to educate end users on the benefits of Gen10 within the HPC space.
End customers, across a variety of verticals and job functions
UK, France, Germany (US secondary)
Drive demand from HPC end customers, who have not upgraded their systems in the last 3 years or more.
Raise awareness and educate end users about the benefits of the Gen10 portfolio of servers, specific to the High Performance Computing (HPC) area.
216 marketing qualified leads
HPC-specific messaging on the benefits and capabilities of the Gen10 portfolio of servers
Crafted social media posts
Gen10 campaign microsite
Business white paper (gated asset for lead capture)
Series of videos
108%
Of target leads delivered
560
Microsite video plays
4.4%
CTR from Google Ads campaign
3.3%
Of user sessions driven to microsite by organic social media
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