Helping to reach new audiences through the power of influencer marketing
TBT Marketing was approached to manage a social media influencer recruitment program on behalf of HPE. The goal was to reach new audiences by nurturing relationships with connected, followed, and credible influencers who would be inspired to share authentic HPE experiences.
TBT was involved in the initial recruitment of influencers, and helping to organise their logistics at a Synergy Tech Day event that took place in Geneva, Switzerland in October 2017.
At a glance
European partners and end customers
Raise awareness, and increase social media engagement with the HPE Synergy portfolio.
Widen the talent pool of HPE’s worldwide influencer program.
What we delivered
Research and identify top Tier 2 influencers to amplify HPE Synergy social media program
Secure attendance of up to 10 influencers at HPE’s Synergy Tech Day event in Geneva
Manage pre-event communications and logistics for chosen delegates