HPE Synergy Influencer Campaign

Helping to reach new audiences through the power of influencer marketing

HPE Synergy Influencer Campaign

TBT Marketing was approached to manage a social media influencer recruitment program on behalf of HPE. The goal was to reach new audiences by nurturing relationships with connected, followed, and credible influencers who would be inspired to share authentic HPE experiences.

TBT was involved in the initial recruitment of influencers, and helping to organise their logistics at a Synergy Tech Day event that took place in Geneva, Switzerland in October 2017.

At a glance

Target audience:

European partners and end customers

Geographic coverage:

Europe

Objective:

Raise awareness, and increase social media engagement with the HPE Synergy portfolio.

Widen the talent pool of HPE’s worldwide influencer program.

What we delivered

Research and identify top Tier 2 influencers to amplify HPE Synergy social media program

Secure attendance of up to 10 influencers at HPE’s Synergy Tech Day event in Geneva

Manage pre-event communications and logistics for chosen delegates

Outcomes

1866

Tweets and retweets

311

Tweets

2.3k

Engagements

48

Country mentions

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