IBM Seller Guides

An interactive E-book designed to support sales teams

IBM Ebook pages

IBM needed to create a short introductory guide, which could be used by existing and new Business Partners, to promote demand for, and sales of IBM Z and IBM LinuxONE products and solutions.

At a glance

Target audience:

IBM Z & LinuxONE sellers

Geographic coverage:

Worldwide

Objective:

To create an accessible, easily digestible and engaging way to present a sellers guide to support the sales team in communicating the benefits of IBM Z and LinuxONE solutions to partners and customers.

Ibm Linuxone Ebook Spread

The complex structure of the IBM website makes it difficult to find quickly the information sellers need. IBM wanted to create a short guide and update it on a quarterly basis, so sellers could instantly get access to the most relevant and up-to-date information. The client wanted to use a format that would look great on mobile devices for best accessibility.

TBT Marketing proposed a scalable interactive E-book that would help IBM to attract and keep the client's attention and engagement with the content.

TBT suggested an interactive E-book format for presenting traditional print materials. This new format helped to drive more awareness and engagement. A unique graphic design was created for IBM Z and LinuxONE PDF guides and converted to the full E-book format.

Through this approach TBT was able to deliver a consistent message across multiple geographies, keep the audience updated with the latest news, generate sales revenues, and raise awareness of the selected products.

Highlights

The E-book was created in English and translated into 9 different languages: French, German, Italian, Russian, Spanish, Brazilian-Portuguese, Korean, Japanese, Chinese

The E-book guides were recognised as a Top 10 Seller Resource

A dedicated Client facing version was created for Business Partners for sharing with their potential clients

Additional extended versions were created for the Finance, Healthcare, Government, and the Insurance sectors

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