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Lenovo S Series

Increasing market mindshare with flare

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An integrated digital advertising and social media campaign with high impact visuals and attention grabbing content challenging the audience to rethink Lenovo storage.

Animated digital ads

Animated digital ads

Infographic

Infographic

At a glance

Objective:

To disrupt the data storage market with a brand awareness campaign to increase market mindshare for Lenovo Storage S Series and win market share from leading storage vendors.

Target audience:

SMB and enterprise CIOs / IT decision makers

Geographic coverage:

Germany

S Series campaign site

S Series campaign site

What we delivered

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