Lenovo S Series
Increasing market mindshare with flare
An integrated digital advertising and social media campaign with high impact visuals and attention grabbing content challenging the audience to rethink Lenovo storage.
At a glance
SMB and enterprise CIOs / IT decision makers
To disrupt the data storage market with a brand awareness campaign to increase market mindshare for Lenovo Storage S Series and win market share from leading storage vendors.
What we delivered
Value proposition and message development
Campaign microsite design and build
Digital advertising assets
Social campaign management