Lenovo S Series

Increasing market mindshare with flare

Lenovo S Series Landing

An integrated digital advertising and social media campaign with high impact visuals and attention grabbing content challenging the audience to rethink Lenovo storage.

At a glance

Target audience:

SMB and enterprise CIOs / IT decision makers

Geographic coverage:

Germany

Objective:

To disrupt the data storage market with a brand awareness campaign to increase market mindshare for Lenovo Storage S Series and win market share from leading storage vendors.

Lenovo S Series Ad

What we delivered

Digital media planning

Value proposition and message development

Campaign microsite design and build

Digital advertising assets

Social campaign management

Sponsored posts

InMails

LinkedIn display ads

Lenovo S Series Infographic

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