Lenovo ThinkSocial

A unique way of encouraging Business Partners to share content with their social media audiences online

Lenovo ThinkSocial

TBT Marketing created ThinkSocial, a site that pulls together and curates all of the Lenovo data center content and presents business partners with pre-written tweets and posts to share with their audiences. A personalised monthly email sent to business partners enables them to hand pick the content that is relevant to them and their audiences, and share it quickly and easily.

At a glance

Target audience:

Distributors and Resellers

Geographic coverage:

EMEA

Objective:

Encourage Lenovo business partners to share Lenovo data center content with their social media audiences.

Increase mindshare and brand preference among business partners for Lenovo data center solution.

Promote Lenovo data center content to a wider audience to increase brand awareness and drive engagement.

Lenovo ThinkSocial Poster

What we delivered

Content – hand picked, curated content that is relevant to business partners

Pre-written tweets and posts – social media content specifically for business partner audiences, shareable at the click of a button

Personalised monthly email – business partners set their preferences and receive the content pertinent to them in a monthly email

Monthly reports – highlighting the key statistics and providing insights for recommendations to continue to improve the site

Lenovo ThinkSocial Mobile

Outcomes

57%

Of content added has been shared

38.5%

Open rate (B2B industry average 20.95%)

60%

Average click through rate (B2B industry average 2.29%)

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