A unique way of encouraging Business Partners to share content with their social media audiences online
TBT Marketing created ThinkSocial, a site that pulls together and curates all of the Lenovo data center content and presents business partners with pre-written tweets and posts to share with their audiences. A personalised monthly email sent to business partners enables them to hand pick the content that is relevant to them and their audiences, and share it quickly and easily.
At a glance
Distributors and Resellers
Encourage Lenovo business partners to share Lenovo data center content with their social media audiences.
Increase mindshare and brand preference among business partners for Lenovo data center solution.
Promote Lenovo data center content to a wider audience to increase brand awareness and drive engagement.
What we delivered
Content – hand picked, curated content that is relevant to business partners
Pre-written tweets and posts – social media content specifically for business partner audiences, shareable at the click of a button
Personalised monthly email – business partners set their preferences and receive the content pertinent to them in a monthly email
Monthly reports – highlighting the key statistics and providing insights for recommendations to continue to improve the site
Of content added has been shared
Open rate (B2B industry average 20.95%)
Average click through rate (B2B industry average 2.29%)