TBT Marketing designed and executed a scalable content driven campaign to engage with new customers throughout the buying journey via a targeted digital and social communications program. A strong call to action generated significant new opportunities.
At a glance
End user - Automotive, Engineering, Manufacturing
To launch, promote and drive business opportunities for a high performance computing solution and develop insights into the targeted sector to drive effective future engagement.
"In reviewing all the material for the campaign I’m really pleased with what has been achieved. The biggest impact is the cumulative effect – the consistency that we’ve had with TBT over the last year or so of working on these campaigns is what stands out to me. The ‘raising awareness’ bit of campaigns that is often harder to measure and left out."
What we delivered
Value proposition and message development
Microsite design and build – to capture inbound enquiries
Content/asset creation – blog authoring, white paper, infographic, animated video clip
Print & digital ad campaign – media selection and placement, print & digital ad design and production
LinkedIn sponsored posts
Appointment setting – data profiling, data build and telemarketing