OCF High Performance Computing

Content driven campaign to engage customers

OCF HPC website

TBT Marketing designed and executed a scalable content driven campaign to engage with new customers throughout the buying journey via a targeted digital and social communications program. A strong call to action generated significant new opportunities.

At a glance

Target audience:

End user - Automotive, Engineering, Manufacturing

Geographic coverage:

UKI

Objective:

To launch, promote and drive business opportunities for a high performance computing solution and develop insights into the targeted sector to drive effective future engagement.

"In reviewing all the material for the campaign I’m really pleased with what has been achieved. The biggest impact is the cumulative effect – the consistency that we’ve had with TBT over the last year or so of working on these campaigns is what stands out to me. The ‘raising awareness’ bit of campaigns that is often harder to measure and left out."

Marketing Manager

OCF

What we delivered

Value proposition and message development

Microsite design and build – to capture inbound enquiries

Content/asset creation – blog authoring, white paper, infographic, animated video clip

Print & digital ad campaign – media selection and placement, print & digital ad design and production

LinkedIn sponsored posts

Appointment setting – data profiling, data build and telemarketing

Outcomes

$36m

Revenue pipeline generated

15

Qualified appointments created

464

Engagements via LinkedIn

42

White paper downloads tracked

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