Marketing

BAU in the "New Normal"

By Liz Dike

Liz Dike shares her experience of joining TBT at a time when it's been anything but normal. Despite everything 2020 threw at us and Liz, she's been a brilliant addition to the team. Read how's she's staying a step ahead...

6 Common Marketing Mistakes in Google Analytics and How to Correct Them

By Christian Hall

Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.

Lead Generation: One Size Doesn’t Fit All

By Dan Blake

So when is a BANT not a BANT? Inspired by your feedback to his last blog on Reigniting your Lead Gen Strategy, Dan wants to demystify common misconceptions, particularly around the differences in Lead Gen terminology.

Your Channel & You - It's Symbiotic!

By Jemma Martin

Off the back of our free ebook, Jemma discusses how for large technology vendors, the need for maintaining a healthy sales pipeline depends on building a high performing channel, taking a holistic approach.

Reignite your Lead Gen strategy

By Dan Blake

Which Lead Generation strategies work today and how has Lead Gen changed?

From Start-Up to Scale-Up: Crossing the Chasm

By Peter Wheeler

It’s been 29 years since Crossing the Chasm first guided tech disruptors to grow out of Start-Up Mode and leap into Scale-Up Mode. Do innovators face the same marketing pitfalls now?

Is short-term thinking hurting your campaign performance?

By Christian Hall

Before you leap into your next campaign, consider the longer-term view for greater rewards in your marketing efforts.

Closing the loop – the circular economy

By Nick Thirsk

Nick Thirsk looks into the rise of green credentials and why the circular economy is so important for today's businesses.

Marketing Feedback Loops – make actual sense of your data!

By Katie Dryden

Are you using your marketing feedback loops to ensure you're getting the best results? If not, start now!

Appearance vs. Reality: When will B2B make good use of Augmented Reality & Virtual Reality?

By Dessie Tuck

Augmented and Virtual Reality have strong possibilities for the B2B sector, how could we be utilising them to expand our markets?

B2B Influencer marketing in the tech sector – is this the future?

By Dessie Tuck

Are your clients ignoring your banner ads? Do you invest huge marketing budgets in digital marketing campaigns that do not give you anywhere near your expected ROI? Influencer Marketing has already spilled into B2B and sectors such as technology.

7 signs your website needs updating

By James Mitchell

TBT's design whizz James Mitchell reveals the top things you need to think about to determine if your website is fit for 2019.