By Ben Reynolds
An excerpt of a Q&A session hosted by TBT Marketing CEO, Ed Craven-Smith and recently retired CMO, VP and Client Experience Leader for IBM UK and Ireland, Simon Edward.
Lead generation is crucial for driving pipeline and revenue. However, unrealistic expectations can set your efforts up for failure. Here are some tips on setting proper expectations when building your lead gen strategy.
If you’re getting to grips with creating channel campaigns, this primer is for you. TBT Marketing has been working with IT vendors for more than 20 years, successfully building programs that educate, enable and motivate channel sales to help you drive incremental growth in a highly competitive environment.
By Christian Hall
It’s the hot new piece of tech eveyone’s talking about, but while consumers wait at least another six months to get their hands on Vision Pro, marketers and advertisers need to perfect their VR/AR ideas now.
By Christian Knott
As cloud services dominate enterprise IT we examine the need for vendors to support their channel networks with creative solutions.
By Nick Wilton
In our latest blog, Nick Wilton shares his thoughts on the importance of never losing sight of your target audience
By Christian Hall
Not all key IT decision makers are made equal. The messaging that different business roles will respond to has never been greater in an increasingly noisy and fragmented B2B marketing space, as Christian Hall explains.
By Steph Jasper
Everything’s a bit unusual at the minute with more and more being done virtually. And starting a new job is no different. Our latest blog is from virtual new starter Steph, who shares the experience of starting a new job in the new normal
Liz Dike shares her experience of joining TBT at a time when it’s been anything but normal. Despite everything 2020 threw at us and Liz, she’s been a brilliant addition to the team. Read how’s she’s staying a step ahead…
By Christian Hall
Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.
By Dan Blake
So when is a BANT not a BANT? Inspired by your feedback to his last blog on Reigniting your Lead Gen Strategy, Dan wants to demystify common misconceptions, particularly around the differences in Lead Gen terminology.
By Jemma Martin
Off the back of our free ebook, Jemma discusses how for large technology vendors, the need for maintaining a healthy sales pipeline depends on building a high performing channel, taking a holistic approach.