Marketing

‘Anything-as-a-Service’ and Channel Marketing

By Christian Knott

As cloud services dominate enterprise IT we examine the need for vendors to support their channel networks with creative solutions.

Target Audience: Do you know yours?

By Nick Wilton

In our latest blog, Nick Wilton shares his thoughts on the importance of never losing sight of your target audience

Making Good Content for BDMs and TDMs: 6 Key Differences

By Christian Hall

Not all key IT decision makers are made equal. The messaging that different business roles will respond to has never been greater in an increasingly noisy and fragmented B2B marketing space, as Christian Hall explains.

A Virtual Start — the New Normal

By Steph Jasper

Everything’s a bit unusual at the minute with more and more being done virtually. And starting a new job is no different. Our latest blog is from virtual new starter Steph, who shares the experience of starting a new job in the new normal

BAU in the ​“New Normal”

Liz Dike shares her experience of joining TBT at a time when it’s been anything but normal. Despite everything 2020 threw at us and Liz, she’s been a brilliant addition to the team. Read how’s she’s staying a step ahead…

6 Common Marketing Mistakes in Google Analytics and How to Correct Them

By Christian Hall

Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.

Lead Generation: One Size Doesn’t Fit All

By Dan Blake

So when is a BANT not a BANT? Inspired by your feedback to his last blog on Reigniting your Lead Gen Strategy, Dan wants to demystify common misconceptions, particularly around the differences in Lead Gen terminology.

Your Channel & You — It’s Symbiotic!

By Jemma Martin

Off the back of our free ebook, Jemma discusses how for large technology vendors, the need for maintaining a healthy sales pipeline depends on building a high performing channel, taking a holistic approach.

Reignite your Lead Gen strategy

By Dan Blake

Which Lead Generation strategies work today and how has Lead Gen changed?

From Start-Up to Scale-Up: Crossing the Chasm

By Peter Wheeler

It’s been 29 years since Crossing the Chasm first guided tech disruptors to grow out of Start-Up Mode and leap into Scale-Up Mode. Do innovators face the same marketing pitfalls now?

Is short-term thinking hurting your campaign performance?

By Christian Hall

Before you leap into your next campaign, consider the longer-term view for greater rewards in your marketing efforts.

Closing the loop – the circular economy

By Nick Thirsk

Nick Thirsk looks into the rise of green credentials and why the circular economy is so important for today’s businesses.