Lexonis, an IBM Business Partner engaged with TBT Marketing with a desire to refresh and redesign their corporate identity.
Redesign the corporate identity, positioning Lexonis as a leading provider of competency management solutions. Portraying the brand as a professional and credible partner with IBM, reflecting its core values and brand credentials.
Large enterprise / Professional institutes
The scope of work for TBT included developing the brand value proposition, and key messages to market; creating a new visual identity; redesigning corporate assets; and creating a polished, easily navigable corporate website that better reflected the ethos of the Lexonis brand.
TBT evaluated Lexonis’ core business offering and USPs, profiled their audience and buyer journey, plus audited the competition. Ensuring any design recommendations were based on research and insight.
After which, the entire Lexonis brand was overhauled across all touchpoints both on and offline. Covering a new logo, with customised iconography, document templates, a new website and finally, a comprehensive set of brand guidelines was compiled for clarity.
“Thanks to the team at TBT — we are very pleased with the results, can’t believe it’s ours!”
Andy Andrews, Director, Lexonis