Social Media Management

Curating & Syndicating

Cementing Lenovo's position as a leading Data Center expert.

Lenovo tasked TBT with fuelling the brands content marketing engine with ready to use curated social media content to be used by their community of Distributors and Resellers.

Objectives

Increase mindshare and brand preference amongst Business Partners for Lenovo Data Center solution.

Promote Lenovo Data Center content to a wider audience to increase brand awareness and drive engagement.

Encourage Lenovo Business Partners to share Lenovo Data Center content with their social media audiences.

Target audience

Distributors and Resellers

Geographic coverage

EMEA

The Solution

TBT Marketing created ThinkSocial, a site that pulls together and curates all Lenovo Data Center content and presents Business Partners with pre-written tweets and social posts to share with their own audience.

The site allows for a personalised experience with Business Partners able to hand pick relevant content, making it easy to click, edit and share content to position themselves as Lenovo DC experts with their customers and followers online.

The ThinkSocial platform is a simple and easy to use solution for content syndication. A unique way of encouraging Business Partners to share content with their social media audiences online

What We Delivered

  • An online destination for all of Lenovo’s latest Data Center shareable content
  • Content – handpicked, curated and relevant for Lenovo’s Business Partners
  • Scripted tweets and posts, with approved imagery making it as easy as Click. Edit. Share
  • Personalised monthly email – Business Partners set their preferences and receive content pertinent to them
  • Reporting – key statistics and insights

Results & Outcomes

57%

Of Content Shared

03:42

Average Session Duration

38.5%

Email Open Rate (B2B avg. 20.95%)

60%

Social Post CTR