Video
Production

Creating Compelling Content

A vibrant series of videos for Cisco’s Datacenter UCS solutions.

Cisco’s Datacenter business engaged TBT to create compelling content to promote its UCS solutions through its digital channels and at various customer events.

Objectives

Create a suite of engaging assets that allowed Cisco to communicate 3 key messages:

  1. Mark 10th anniversary of Cisco UCS launch (...and look forward to the next 10)
  2. Celebrate the diversity of satisfied Cisco UCS customers
  3. Showcase Cisco HyperFlex Hyperconverged solutions with SAP HANA and SAP Data Hub

Target Audience

Cisco Internal Stakeholders and End User Commercial Customers

Geographic Coverage

EMEAR & Global

The Solution

TBT evaluated the overall requirements and recommended a vibrant series of videos as the optimal way to convey the 3 key messages to their target audience.

Producing a polished series of two to three-minute-long videos hosted on Cisco’s own website.

To support the distribution of the newly created content through digital channels, TBT composed a series of social media posts and chapterised the videos into smaller segments for an optimal social media experience.

What We Delivered

  • Ideation, concepts, script, storyboard and production of 4 videos
  • Optimised cut down versions for social media distribution
  • Social Media Copy & Imagery

Results & Outcome

“Amazing work, we’ve both been blown away by this second video – as have my global team. Exceedingly delighted.
And just so you remember, we are delighted with the videos”

UCS Technology Consultant, CISCO

10th Anniversary video shared globally

Customer testimonial video

2

HyperFlex product videos