Cisco’s Datacenter business engaged TBT to create compelling content to promote its UCS solutions through its digital channels and at various customer events.
Create a suite of engaging assets that allowed Cisco to communicate 3 key messages:
Cisco Internal Stakeholders and End User Commercial Customers
EMEAR & Global
TBT evaluated the overall requirements and recommended a vibrant series of videos as the optimal way to convey the 3 key messages to their target audience.
Producing a polished series of two to three-minute-long videos hosted on Cisco’s own website.
To support the distribution of the newly created content through digital channels, TBT composed a series of social media posts and chapterised the videos into smaller segments for an optimal social media experience.
“Amazing work, we’ve both been blown away by this second video – as have my global team. Exceedingly delighted.
And just so you remember, we are delighted with the videos”
UCS Technology Consultant, CISCO