Articles by Christian Hall

Director

Quantum Computing in the Cloud: How will it be marketed?

By Christian Hall

A new era of computing in the cloud is about to take off, but despite the near limitless compute power of the quantum world, it requires a new approach to the market to become a success

📅 12 Aug 2021
⏱ 5 mins

Making Good Content for BDMs and TDMs: 6 Key Differences

By Christian Hall

Not all key IT decision makers are made equal. The messaging that different business roles will respond to has never been greater in an increasingly noisy and fragmented B2B marketing space, as Christian Hall explains.

📅 27 Apr 2021
⏱ 4 mins

6 Common Marketing Mistakes in Google Analytics and How to Correct Them

By Christian Hall

Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.

📅 27 Nov 2020
⏱ 4 mins

Green Data Centres: Making the Right Choice

By Christian Hall

The need to be green’ is at the forefront of today’s data location decisions. Christian Hall looks at the core considerations and challenges faced by companies and their data requirements

📅 11 Jun 2020
⏱ 3 mins

Is short-term thinking hurting your campaign performance?

By Christian Hall

Before you leap into your next campaign, consider the longer-term view for greater rewards in your marketing efforts.

📅 15 Nov 2019
⏱ 3 mins

The rules of engagement: Changing habits in B2B social media

By Christian Hall

Christian Hall examines the rapidly changing landscape of social media and how businesses are taking advantage of new digital formats.

📅 30 Sep 2019
⏱ 4 mins

LinkedIn strategies that deliver the leads

By Christian Hall

Digital Marketing Manager Christian Hall reflects on his talk at Business Showcase South West and how businesses should work hard at lead generation tactics.

📅 11 Oct 2018
⏱ 4 mins

Don’t make a #hash of it: Winning hashtag strategies for B2B

By Christian Hall

Social Media marketing guru Christian Hall uncovers the proven hashtag strategies to follow for a successful campaign.

📅 24 Sep 2018
⏱ 5 mins

LinkedIn and the GDPR — what you need to know

By Christian Hall

Digital Marketing Manager Christian Hall looks at GDPR’s impact on everyone’s favoured B2B platform, LinkedIn.

📅 23 Jul 2018
⏱ 3 mins

5 ways to get your website marketing fit in 2018

By Christian Hall

Check out our top tips for improving your website this year

📅 09 Jan 2018
⏱ 3 mins

How to win Influencers and friend them — a B2B guide

By Christian Hall

How to win Influencers and friend them — a B2B guide

📅 06 Dec 2017
⏱ 4 mins