Articles by Christian Hall

Operations Director

6 Common Marketing Mistakes in Google Analytics and How to Correct Them

By Christian Hall

Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.

Green Data Centres: Making the Right Choice

By Christian Hall

The need to be ‘green’ is at the forefront of today’s data location decisions. Christian Hall looks at the core considerations and challenges faced by companies and their data requirements

Is short-term thinking hurting your campaign performance?

By Christian Hall

Before you leap into your next campaign, consider the longer-term view for greater rewards in your marketing efforts.

The rules of engagement: Changing habits in B2B social media

By Christian Hall

Christian Hall examines the rapidly changing landscape of social media and how businesses are taking advantage of new digital formats.

LinkedIn strategies that deliver the leads

By Christian Hall

Digital Marketing Manager Christian Hall reflects on his talk at Business Showcase South West and how businesses should work hard at lead generation tactics.