Blog

Our Marketing Musings

Predicting the Unpredictable - 2021, a year of transition

By Rick Maltby

In January 2020, a blog by Rick Maltby, our lead technical consultant, predicted the acceleration of digital adoption, but even he couldn't have predict the unpredictable speed and global need in which we all needed to adapt. Rick looks at how we've adapted and how we'll continue to do so, embracing even more smart tech and IT.

Data Centres - What's driving business demand and adoption?

By Jemma Martin

Jemma takes a closer look at our latest market research on Data Centre business adoption. The report collected responses from over 250 senior IT decision makers (ITDMs), gaining valuable insight into the factors influencing the buyer journey across midsized business in 2021.

A Virtual Start - the New Normal

By Steph Jasper

Everything's a bit unusual at the minute with more and more being done virtually. And starting a new job is no different. Our latest blog is from virtual new starter Steph, who shares the experience of starting a new job in the new normal

Everything You Need To Know About Video Marketing In 2021.

By Simon Glenday

Video marketing isn’t the future anymore, it’s very much here and very much here to stay. If video content doesn’t form a key part of your marketing strategy and you’re wondering about how to best to integrate video into your marketing strategy, you’ve come to the right place.

Make your webinar STAND OUT when all others are being DROWNED OUT

By Dan Blake

We all witnessed the explosion of virtual events and webinars last year, so in 2021, how can you stand out and stay relevant to your target audience? Dan shares his take on how he's done it and doing it for his customers...

BAU in the "New Normal"

By Liz Dike

Liz Dike shares her experience of joining TBT at a time when it's been anything but normal. Despite everything 2020 threw at us and Liz, she's been a brilliant addition to the team. Read how's she's staying a step ahead...

6 Common Marketing Mistakes in Google Analytics and How to Correct Them

By Christian Hall

Data-driven marketing isn’t just a trend, it should be the only way to make informed marketing decisions in the digital-led economy. Christian Hall looks at how to extract some of the most important marketing data from your Google Analytics and how to read that data correctly.

Reducing your office’s carbon footprint... from home

By Matt Dawkins

Working from home? Yep, so are we. But we can still do our bit for the environment. Matt Dawkins shares some ideas on how to be green while WFH.

The Remote Working Pendulum & the IT Industry Response

By Rick Maltby

Technical Consultant Rick observes how the IT industry has responded to the Global Pandemic and the long term swing to remote working through our adoption of the new and exciting infrastructure and collaboration tools

Scaling The Smart Way

By Jemma Martin

With 9 out of 10 Start-Ups failing, even before the global pandemic, Jemma discusses how to successfully navigate your way to being a Scale-Up business

Green Data Centres: Making the Right Choice

By Christian Hall

The need to be ‘green’ is at the forefront of today’s data location decisions. Christian Hall looks at the core considerations and challenges faced by companies and their data requirements

Lead Generation: One Size Doesn’t Fit All

By Dan Blake

So when is a BANT not a BANT? Inspired by your feedback to his last blog on Reigniting your Lead Gen Strategy, Dan wants to demystify common misconceptions, particularly around the differences in Lead Gen terminology.